Running servers 24/7 is great for uptime and productivity but less good for the environment. It’s estimated that by 2020 global datacentre usage will account for 3% of all CO2 emissions. So, to do our bit to tackle this issue we’ve now rolled out new servers running solely on renewable energy.
And this is truly renewable. No carbon offsets, no planting a tree, just 100% renewable electricity from sources like the sun, wind and sea. We’ve gone with Ecotricity, the first company in the UK to offer true 100% renewable energy. They do residential too and switching is a breeze.
We’ve always chosen technology designed to minimise our environmental impact. We were heavy early adopters of SSD technology, which uses considerably less power for storing data. Netwise have built a facility with a PUE rating of 1.12 (1 is perfect and most efficient datacentres claim 1.2 – 1.4). The final piece of the puzzle was the power itself. By paying a premium for 100% renewable energy we’re providing the economic incentive for more solar, wind and tidal facilities to be created, reducing the world’s dependence on fossil fuels and creating a path to a cleaner future.
Environmentally ethical power consumption is practically unheard of among hosting providers and those that try it just buy carbon credits or plant trees somewhere. Even those that are using renewables only have it as part of their mix. Your hosting is now driven by 100% renewable energy, so you can sleep better at night knowing that we’re not burning fossil fuels to power your site.